At a time when international taste was fascinated by metal-tube lamps with halogen bulbs, cold light sources, we wanted to champion warmth through the Basic lamp. This meant a return to natural materials such as wood, stitched cardboard, and ribbons. The aesthetic championed challenged the dominant taste of the time because it supported a more artisanal and relatable modernity, and ultimately fueled Santa & Cole's international expansion, fostering an alternative movement in Europe.